Stafr – Event Staffing & Crew Booking
Rebrand and rebuild of UrbanCrew into Stafr (stafr.io), defining domain models, availability, and booking logic for events and venues. Stafr connects events with the crew that make them happen. From backstage to build-up, festivals to film sets — we streamline crew bookings so organisers and workers can focus on what matters most: delivering world-class experiences.
Category
Commercial
Category
Commercial
Category
Commercial
Client
Stafr
Client
Stafr
Client
Stafr
Services
Domain Design, .NET Backend, Frontend
Services
Domain Design, .NET Backend, Frontend
Services
Domain Design, .NET Backend, Frontend
Location
UK / Cloud
Location
UK / Cloud
Location
UK / Cloud
Year
2025
Year
2025
Year
2025
TRL
5
TRL
5
TRL
5



Overview
Stafr (at stafr.io) is AIC’s complete rebuild and rebrand of the former UrbanCrew platform — redesigned from the ground up as a smart, event-centric staffing system that connects organisers with the crew that make world-class experiences possible.
Engineered as a cloud-native SaaS solution, Stafr defines robust domain models, availability algorithms, and real-time booking logic to coordinate thousands of roles across events, festivals, film sets, and live venues.
The platform removes the administrative burden of managing rotating staff, last-minute shifts, and compliance, empowering production teams to focus on execution rather than logistics.
Built with .NET 9, MongoDB Atlas, and Azure Functions, Stafr delivers mission-grade reliability and scalability for the entertainment and events sector — from small venues to global productions.
Core Capabilities
Crew-to-Event Matching – Intelligent availability engine aligns skill, location, and role requirements in real time.
Dynamic Scheduling & Shift Management – Automated shift generation and notification workflows reduce manual coordination.
Venue & Event Modelling – Customisable templates for stages, zones, and resource mapping enable accurate pre-production planning.
Integrated Compliance – Tracks right-to-work verification, certifications, and safety documentation within each booking.
Digital Check-In / Check-Out – QR and NFC-enabled crew attendance with instant payroll reconciliation.
Tiered Organisation Management – Multi-tenant architecture supports agencies, organisers, and freelance workers under a unified data model.
Payments & Billing Automation – Integrated payouts, invoicing, and tax reporting for flexible or contracted engagements.
Real-Time Dashboards – Operational visibility across crew status, event readiness, and performance analytics.
Architecture
Layer | Function | Key Technology |
|---|---|---|
Frontend | Crew & organiser portals | Blazor Hybrid / React |
API Gateway | Unified communication layer | ASP.NET Core 9, GraphQL |
Data Layer | Persistent storage & indexing | MongoDB Atlas, Redis |
Scheduling Engine | Matching & shift optimisation | Azure Functions, Cron-based orchestration |
Identity & Access | Authentication & role control | AEGIS-ID, Entra ID |
Messaging & Notifications | Event-driven comms | Azure Event Grid, Twilio, SendGrid |
Analytics & Insights | Reporting & trends | Power BI Embedded |
Key Advantages
Frictionless Booking: Match, confirm, and manage crew in seconds.
Full Visibility: Live dashboards for availability, performance, and cost tracking.
Scalable Model: Designed for rapid onboarding of new agencies or event partners.
Data Security: Defence-grade encryption and multi-tenant isolation across all clients.
Mobile-First Design: Built for on-site reliability — even with limited connectivity.
Use Cases
Festivals & Touring Events: Manage hundreds of temporary crew with dynamic scheduling and automated comms.
Film & Production Sets: Assign verified specialists across departments, track hours, and manage compliance.
Sports & Hospitality Venues: Deploy staff rapidly across multiple locations with unified oversight.
Corporate Events: Ensure delivery consistency and accountability across agencies and subcontractors.
Strategic Value
Stafr transforms event staffing from fragmented coordination into a data-driven, secure, and automated ecosystem.
It represents the evolution of UrbanCrew into a platform-as-a-service designed for scale, accountability, and operational precision.
Whether staffing a single venue or a multi-day international festival, Stafr provides the intelligence and control needed to deliver exceptional experiences with confidence.
Overview
Stafr (at stafr.io) is AIC’s complete rebuild and rebrand of the former UrbanCrew platform — redesigned from the ground up as a smart, event-centric staffing system that connects organisers with the crew that make world-class experiences possible.
Engineered as a cloud-native SaaS solution, Stafr defines robust domain models, availability algorithms, and real-time booking logic to coordinate thousands of roles across events, festivals, film sets, and live venues.
The platform removes the administrative burden of managing rotating staff, last-minute shifts, and compliance, empowering production teams to focus on execution rather than logistics.
Built with .NET 9, MongoDB Atlas, and Azure Functions, Stafr delivers mission-grade reliability and scalability for the entertainment and events sector — from small venues to global productions.
Core Capabilities
Crew-to-Event Matching – Intelligent availability engine aligns skill, location, and role requirements in real time.
Dynamic Scheduling & Shift Management – Automated shift generation and notification workflows reduce manual coordination.
Venue & Event Modelling – Customisable templates for stages, zones, and resource mapping enable accurate pre-production planning.
Integrated Compliance – Tracks right-to-work verification, certifications, and safety documentation within each booking.
Digital Check-In / Check-Out – QR and NFC-enabled crew attendance with instant payroll reconciliation.
Tiered Organisation Management – Multi-tenant architecture supports agencies, organisers, and freelance workers under a unified data model.
Payments & Billing Automation – Integrated payouts, invoicing, and tax reporting for flexible or contracted engagements.
Real-Time Dashboards – Operational visibility across crew status, event readiness, and performance analytics.
Architecture
Layer | Function | Key Technology |
|---|---|---|
Frontend | Crew & organiser portals | Blazor Hybrid / React |
API Gateway | Unified communication layer | ASP.NET Core 9, GraphQL |
Data Layer | Persistent storage & indexing | MongoDB Atlas, Redis |
Scheduling Engine | Matching & shift optimisation | Azure Functions, Cron-based orchestration |
Identity & Access | Authentication & role control | AEGIS-ID, Entra ID |
Messaging & Notifications | Event-driven comms | Azure Event Grid, Twilio, SendGrid |
Analytics & Insights | Reporting & trends | Power BI Embedded |
Key Advantages
Frictionless Booking: Match, confirm, and manage crew in seconds.
Full Visibility: Live dashboards for availability, performance, and cost tracking.
Scalable Model: Designed for rapid onboarding of new agencies or event partners.
Data Security: Defence-grade encryption and multi-tenant isolation across all clients.
Mobile-First Design: Built for on-site reliability — even with limited connectivity.
Use Cases
Festivals & Touring Events: Manage hundreds of temporary crew with dynamic scheduling and automated comms.
Film & Production Sets: Assign verified specialists across departments, track hours, and manage compliance.
Sports & Hospitality Venues: Deploy staff rapidly across multiple locations with unified oversight.
Corporate Events: Ensure delivery consistency and accountability across agencies and subcontractors.
Strategic Value
Stafr transforms event staffing from fragmented coordination into a data-driven, secure, and automated ecosystem.
It represents the evolution of UrbanCrew into a platform-as-a-service designed for scale, accountability, and operational precision.
Whether staffing a single venue or a multi-day international festival, Stafr provides the intelligence and control needed to deliver exceptional experiences with confidence.
Overview
Stafr (at stafr.io) is AIC’s complete rebuild and rebrand of the former UrbanCrew platform — redesigned from the ground up as a smart, event-centric staffing system that connects organisers with the crew that make world-class experiences possible.
Engineered as a cloud-native SaaS solution, Stafr defines robust domain models, availability algorithms, and real-time booking logic to coordinate thousands of roles across events, festivals, film sets, and live venues.
The platform removes the administrative burden of managing rotating staff, last-minute shifts, and compliance, empowering production teams to focus on execution rather than logistics.
Built with .NET 9, MongoDB Atlas, and Azure Functions, Stafr delivers mission-grade reliability and scalability for the entertainment and events sector — from small venues to global productions.
Core Capabilities
Crew-to-Event Matching – Intelligent availability engine aligns skill, location, and role requirements in real time.
Dynamic Scheduling & Shift Management – Automated shift generation and notification workflows reduce manual coordination.
Venue & Event Modelling – Customisable templates for stages, zones, and resource mapping enable accurate pre-production planning.
Integrated Compliance – Tracks right-to-work verification, certifications, and safety documentation within each booking.
Digital Check-In / Check-Out – QR and NFC-enabled crew attendance with instant payroll reconciliation.
Tiered Organisation Management – Multi-tenant architecture supports agencies, organisers, and freelance workers under a unified data model.
Payments & Billing Automation – Integrated payouts, invoicing, and tax reporting for flexible or contracted engagements.
Real-Time Dashboards – Operational visibility across crew status, event readiness, and performance analytics.
Architecture
Layer | Function | Key Technology |
|---|---|---|
Frontend | Crew & organiser portals | Blazor Hybrid / React |
API Gateway | Unified communication layer | ASP.NET Core 9, GraphQL |
Data Layer | Persistent storage & indexing | MongoDB Atlas, Redis |
Scheduling Engine | Matching & shift optimisation | Azure Functions, Cron-based orchestration |
Identity & Access | Authentication & role control | AEGIS-ID, Entra ID |
Messaging & Notifications | Event-driven comms | Azure Event Grid, Twilio, SendGrid |
Analytics & Insights | Reporting & trends | Power BI Embedded |
Key Advantages
Frictionless Booking: Match, confirm, and manage crew in seconds.
Full Visibility: Live dashboards for availability, performance, and cost tracking.
Scalable Model: Designed for rapid onboarding of new agencies or event partners.
Data Security: Defence-grade encryption and multi-tenant isolation across all clients.
Mobile-First Design: Built for on-site reliability — even with limited connectivity.
Use Cases
Festivals & Touring Events: Manage hundreds of temporary crew with dynamic scheduling and automated comms.
Film & Production Sets: Assign verified specialists across departments, track hours, and manage compliance.
Sports & Hospitality Venues: Deploy staff rapidly across multiple locations with unified oversight.
Corporate Events: Ensure delivery consistency and accountability across agencies and subcontractors.
Strategic Value
Stafr transforms event staffing from fragmented coordination into a data-driven, secure, and automated ecosystem.
It represents the evolution of UrbanCrew into a platform-as-a-service designed for scale, accountability, and operational precision.
Whether staffing a single venue or a multi-day international festival, Stafr provides the intelligence and control needed to deliver exceptional experiences with confidence.

Let’s Shape the Future of Industry Together
Strategic consultancy, secure technology, and mission-ready expertise, connect with AIC to deliver change where it matters most.

Let’s Shape the Future of Industry Together
Strategic consultancy, secure technology, and mission-ready expertise, connect with AIC to deliver change where it matters most.

Let’s Shape the Future of Industry Together
Strategic consultancy, secure technology, and mission-ready expertise, connect with AIC to deliver change where it matters most.